Ahh, Summer… and Sweat.
Let’s be real — Indian summers are no joke. The sun is blazing, the AC remote becomes your new BFF, and even your favorite perfume starts feeling... sticky?
But what if you could breeze through summer smelling fresh, feeling younger, and still caring for your skin?
That’s where we step in. 😉
Why Summer Needs a Different Kind of Perfume (Hint: Your Skin Will Thank You)
Summer isn’t just about beating the heat — it’s about beating the bad vibes.
- Heavy perfumes + heat = headache city
(Trust us, we've been there)
- Sweat + cheap alcohol = skin irritation (Yes, that annoying rash is probably not the “heat” but your perfume.)
- Sticky, overpowering scents = instant regret
Enter Reform Fragrances: The Summer Squad
Here’s how we make summer your season to Grow Younger (and smell amazing):
- Gluten-free alcohol that doesn’t mess with your skin.
- No headaches – because summers are already stressful enough.
- No artificial colors – because your perfume doesn’t need to look like a popsicle.
- Lightweight, vegan formulations – clean, breathable, and totally guilt-free.
Our Top 2 Summer Picks (Cooler than a Kulfi)
1. Yatra (Aquatic Vibes)
Think temple bells, coastal breezes, and that crisp feeling after a good shower.
Light, refreshing, and perfect for sweaty days when you just want to feel... chill.
2. Torna (Musk + Mitti Magic)
Yes, a musk in summer! Torna’s deer musk is blended with a hint of mitti (wet soil) — grounding, nostalgic, and surprisingly airy. Inspired by Torna Fort, it’s perfect for those who want a fragrance that feels like a connection to the Earth.
The “Grow Younger” Effect
Here’s a secret: Scents trigger memories. And summer is full of memories — from mangoes to monsoons.
Our perfumes are crafted to take you back:
- Remember childhood summers spent playing outside? - That’s Yatra.
- Remember your grandmother’s sandalwood-scented puja room? - That’s Shivneri.
- Remember that first monsoon rain hitting dry soil? - That’s Torna.
Smell it. Feel it. Grow Younger.
How to “Wear” Perfume in Summer Without Drowning in It
1. Spray on pulse points (but don’t overdo it) - Inside wrists, behind ears, and even on your hair!
2. Layer it with a fragrance-free moisturizer - This helps the scent last longer without overpowering.
3. Store your perfume in a cool, dark place - Heat can break down your fragrance faster.
FAQ — Because Summer is Sweaty
Q. Will my perfume last in all this sweat?
A. Yup! Reform perfumes use plant-derived fixatives that give you all-day wear without synthetic chemicals.
Q. Do I need to switch perfumes for summer?
A. It’s not a rule, but lighter scents feel more comfortable in heat. Plus, variety is the spice of life!
Q. Can I gift Reform perfumes?
A. Absolutely. We even offer personalized stickers with your name, message, or photo for that extra “awww” factor.
Smell Good, Feel Younger, Stay Cool.
Summer is hard — your perfume shouldn’t be.
Shop our Summer Collection now
Because smelling fresh is a vibe — and it’s one we’re happy to share.
